FAQ: Why are Professional Photos so Important?

We all know that a picture is worth a 1000 words but what if its also worth $10,000 more in your pocket? An independent study published in the Wall Street Journal1 found that professional property photos increase the final sales price by thousands of dollars verses those that use amateur photos. For Example, in the $800,000—$899,000 price range, those with professional photos sold for an average price that was $18,819 higher than those without. At Keller Williams all sales exclusives are professionally photographed to best showcase your property and bring a higher sales price.